Million Dollar Marketer

Free

Million Dollar Marketer

Course
108 Lessons

Create a 7-figure SaaS growth blueprint in 8 weeks, by someone (Ryan Kulp) who's done it twice.

Why this course?

Most lectures on marketing, sales, and "business" are taught by academics... theorists.

Theorists have never run a company, never raised money, and never had to explain to their boss why they didn't hit their numbers.

Once I saw a "social media viral strategy" course that looked promising. Before enrolling I researched the instructor... 59 followers on Twitter. What gives?

What will I learn

How to acquire customers
Technical marketing skills
7+ channels proficiency

What’s included

8+ weeks of curriculum
Quizzes and exercises

Who this is for

Marketers with 1-3 years experience
Developers with serious side projects
Pre-launch founders

What’s next

Get ready to learn a lot
Get ready for hard work
Get ready to level up

What makes this course different?

I've written 300+ essays on marketing, leadership, and sales.

Here are a few of them:

After transitioning from employee to entrepreneur in 2017, my "day job" as CEO became growing Cross Sell and Fomo, both of which were acquired in 2020 and 2022 respectively, and generated nearly $2mm in combined annual sales.

In my spare time I co-run a micro private equity shop, Fork Equity.

Read more than 30 alumni reviews here on Course Report.

Curriculuum

Most courses are "tool" tutorials. I'll teach how to think like a marketer.

Welcome to Million Dollar Marketer!

Start Here (even before buying!)

Preview

Meet Your Instructor

Identify your Target Audience

Introduction

Stakeholders

Stakeholders Quiz

Buyer Psychology

Buyer Psychology Quiz

The Path to Purchase

Customer Profiling

Pain Scoping

[Bonus] Rapid Customer Development Case Study

Projects & Exercises

Resources

Summary

Paid Acquisition

Introduction

Display

Retargeting

Retargeting Audiences

Google AdWords

Google AdWords Quiz

Simple ROI Dashboard

Live Account Exploration

Intro to Landing Pages

Landing Page Tutorial

Projects & Exercises

Resources

Summary

Summary Quiz

Organic Acquisition

Introduction

Calculate Traffic Goals

Organic Channels

Intro to SEO

[Bonus] Blog Post SEO Teardown

[Bonus] Ecommerce Store SEO

[Bonus] Local Services SEO

Platforms

Social Media

Communities

Growth Systems

Intro to CRO

Projects & Exercises

Resources

Summary

Analytics

Introduction

Content Analytics

Product Analytics

Growth Analytics

Retention Analytics

[Bonus] Retention Case Study

Intro to SQL

Projects & Exercises

Resources

Summary

Partnerships and Referrals

Introduction

Types of Referrals

Customer Referrals

Scaling Word of Mouth

Bonus - Partnership Launch Checklist

Bonus - Partnerships that Cut Costs

Bonus Partnership that Cut Costs Quiz

Projects & Exercises

Resources

Summary

Technical Marketing

Introduction

JavaScript Event Handlers

Intro to APIs

ROI with SQL

Intro to Web Scraping

Web Scraping - Manual Research

Web Scraping - Buying Leads

Web Scraping - Nonconventional

Web Scraping - Offline Marketing

Automations - Deprecated

Web Scraping - Advanced Case Study

[Bonus] Sales Hacking

Projects & Exercises

Competitive Strategy

Intro - Tactics vs Strategy

Brand Safety

Positioning & Differentiation

Migrating Clients

Intercepting Interest

Projects & Exercises

Conversion Rate Optimization

Premature CRO is a Waste of Time

A Tale of 6 Optimizations - Prospect CRO

Lead CRO

Trial CRO

Customer CRO - Part I

Customer CRO - Part II

Referral CRO

Upsell CRO

Project - CRO Planning

Do's and Dont's

Server vs Client-side A/B Testing

Single vs Two-tailed Measurement

Tools How-To

Projects & Exercises

Creativity

Introduction

The 3 C's of the Creative Process

Conceive - How to Find Original Ideas

Conceive - Workshop

Curate - How to Make Ideas Better

Curate - Workshop

Choose - How to Pick the Best Ideas to Execute

Choose - Workshop

Case Study - Applying Creativity in a Saturated Market

Case Studies - Course Alumni

Congratulations + Next Steps

Graduation