Million Dollar Marketer
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Welcome to Million Dollar Marketer!

Start Here (even before buying!)
Meet Your Instructor
Identify your Target Audience

Introduction
Stakeholders
Stakeholders Quiz
Buyer Psychology
Buyer Psychology Quiz
The Path to Purchase
Customer Profiling
Pain Scoping
[Bonus] Rapid Customer Development Case Study
Projects & Exercises
Resources
Summary
Paid Acquisition

Introduction
Display
Retargeting
Retargeting Audiences
Search
Google AdWords
Google AdWords Quiz
Simple ROI Dashboard
Live Account Exploration
Intro to Landing Pages
Landing Page Tutorial
Projects & Exercises
Resources
Summary
Summary Quiz
Organic Acquisition

Introduction
Calculate Traffic Goals
Organic Channels
Intro to SEO
[Bonus] Blog Post SEO Teardown
[Bonus] Ecommerce Store SEO
[Bonus] Local Services SEO
Platforms
Social Media
Communities
Growth Systems
Intro to CRO
Projects & Exercises
Resources
Summary
Analytics

Introduction
Content Analytics
Product Analytics
Growth Analytics
Retention Analytics
[Bonus] Retention Case Study
Intro to SQL
Projects & Exercises
Resources
Summary
Partnerships and Referrals

Introduction
Types of Referrals
Customer Referrals
Scaling Word of Mouth
Bonus - Partnership Launch Checklist
Bonus - Partnerships that Cut Costs
Bonus Partnership that Cut Costs Quiz
Projects & Exercises
Resources
Summary
Technical Marketing

Introduction
JavaScript Event Handlers
Intro to APIs
ROI with SQL
Intro to Web Scraping
Web Scraping - Manual Research
Web Scraping - Buying Leads
Web Scraping - Nonconventional
Web Scraping - Offline Marketing
Automations - Deprecated
Web Scraping - Advanced Case Study
[Bonus] Sales Hacking
Projects & Exercises
Competitive Strategy

Intro - Tactics vs Strategy
Brand Safety
Positioning & Differentiation
Migrating Clients
Intercepting Interest
Projects & Exercises
Conversion Rate Optimization

Premature CRO is a Waste of Time
A Tale of 6 Optimizations - Prospect CRO
Lead CRO
Trial CRO
Customer CRO - Part I
Customer CRO - Part II
Referral CRO
Upsell CRO
Project - CRO Planning
Do's and Dont's
Server vs Client-side A/B Testing
Single vs Two-tailed Measurement
Tools How-To
Projects & Exercises
Creativity

Introduction
The 3 C's of the Creative Process
Conceive - How to Find Original Ideas
Conceive - Workshop
Curate - How to Make Ideas Better
Curate - Workshop
Choose - How to Pick the Best Ideas to Execute
Choose - Workshop
Case Study - Applying Creativity in a Saturated Market
Case Studies - Course Alumni
Congratulations + Next Steps

Graduation

The Path to Purchase

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